Dorostol Trade — Investor-Facing Industrial Project Website
A multilingual digital presentation for a real vegetable protein and oil factory investment project.
I redefined the website around a new industrial investment initiative under Dorostol Trade SRL, then developed the information architecture, content structure, visual direction, multilingual presentation and AI-assisted React implementation.
Project reframing · 01
Giving the website a new business purpose
The previous Dorostol Trade website direction overlapped with another website serving related industrial activities.
The client had a new industrial investment initiative under Dorostol Trade SRL: a vegetable protein and oil factory project.
Rather than continuing with duplicated positioning, the website was redefined around that initiative.
The work therefore began by changing what the website needed to communicate, who it needed to address and how the project should be structured digitally.
Information architecture · 02
Structuring an industrial project for external stakeholders
An industrial investment project contains technical, commercial and strategic information that cannot be presented as an ordinary services website.
The architecture was designed to make the initiative understandable without flattening it into generic marketing language.
The industrial project is real: land has been acquired and investments have already been made at the site. The website presents the planned factory initiative without framing the facility as already fully operational.
What the project is and what it is intended to produce.
Why the project exists and the context in which it is being developed.
A factual distinction between work already undertaken and the planned facility.
Clear routes for investors, partners and relevant B2B stakeholders.
Content & visual direction · 03
Presenting technical ambition without turning it into advertising
The website required a content hierarchy that separated project definition, industrial context, development status and stakeholder contact instead of presenting the initiative as advertising.
I structured the technical and industrial information so external stakeholders could distinguish what already exists from what is planned, then developed a restrained visual direction supporting hierarchy and international readability.
ChatGPT supported drafting, exploration and refinement, while content decisions, visual selection and final review remained human-directed.
Multilingual delivery · 04
One project presented across three languages
The project was prepared for multilingual presentation across English, Bulgarian and Romanian.
The three versions use the same project hierarchy and visual system while presenting their interface content in the relevant language.
This case study documents the implemented language versions. It does not claim personal Romanian-language proficiency or a localization-review process that has not been confirmed in the supplied material.
AI-assisted delivery · 05
Human direction with AI-assisted production
The project combined human direction with AI-assisted production.
I defined the website purpose, information architecture, investor-facing content structure, UX/UI direction, visual selection and final production decisions.
ChatGPT supported content and creative development. Codex and other AI coding assistance supported React implementation, technical iteration and debugging.
AI was part of the production method, not a substitute for project direction, review or approval.
Responsive production · 06
A consistent investor-facing experience across screen sizes
The mobile hierarchy keeps the project definition, planned factory and product information, development status and contact routes available in a clear reading order.
Multi-column desktop sections reorganise into a single-column flow without losing the distinction between project context, current status and actions for external stakeholders.
Delivered website
A dedicated digital presence for the investment project
Dorostol Trade now has a dedicated multilingual production website for its real vegetable protein and oil factory initiative.
The project moved the domain away from overlapping business positioning and gave external stakeholders a focused place to understand the project purpose, current development context and contact route.
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