Metaloobrabotka — Industrial B2B Website Development
From a minimal manufacturing brief to a structured, multilingual WordPress website.
I developed the website for Metaloobrabotka, a manufacturing business initiative requiring an online presence for its production capabilities and industrial services. Starting with a limited service brief, I developed the website’s information architecture, visual identity, responsive interface and Bulgarian/Romanian website structure. The project was delivered within the wider UNI COMPANI business environment for a separate business initiative.
From manufacturing capabilities to a website structure
The starting point was a new manufacturing initiative with laser-cutting capability, a list of available services and no established website structure.
The website needed to present individual manufacturing processes while also showing their relevance to different industrial applications.
I organised the supplied technical and business requirements into a website structure connecting services, production capabilities and industry-specific information. This provided the foundation for the site’s navigation, page hierarchy and content presentation.
Project scope · 02
Project scope and responsibilities
I personally developed the website project, covering:
- Visual identity and interface direction.
- Information architecture and service-page structure.
- Organisation of technical content for industrial audiences.
- WordPress and Elementor implementation.
- Responsive layouts and reusable interface components.
- Bulgarian and Romanian website architecture.
- Polylang configuration and technical SEO.
- Production delivery and ongoing website maintenance.
My work focused on translating the business’s manufacturing capabilities into a usable digital structure and implementing the website.
Service architecture · 03
Structuring services for industrial audiences
Rather than presenting manufacturing capabilities as a single undifferentiated list, I organised the website around dedicated service pages and relevant industry contexts.
The service structure includes laser cutting, CNC bending, welding, punching and drilling, and CNC machining.
Industry pages connect these capabilities to applications such as machine building, metal structures, automotive manufacturing, shipbuilding, energy and industrial equipment.
The content structure also accommodates technical information relevant to industrial evaluation, including materials, geometry, tolerances and process limitations.
This approach allows visitors to explore the website either through a specific manufacturing process or through the industrial application relevant to their requirements.
Website system · 04
A reusable Elementor website system
I developed the website’s visual identity and implemented a consistent interface across its service, industry and technical content pages.
The design system covers typography, colours, icons, headings, content sections, cards, buttons and calls to action.
I translated these elements into reusable WordPress and Elementor layouts rather than treating every page as an independent design.
The responsive implementation adapts navigation, typography, spacing and content structures for desktop, tablet and mobile.
The resulting component approach supports consistency across the website and its multilingual page versions.
Localisation · 05
Bulgarian and Romanian website architecture
The website was developed with Bulgarian as its primary language and a dedicated Romanian version.
Using Polylang, I configured the relationship between language-specific pages, navigation and internal links.
The Romanian website structure uses dedicated language URLs and corresponding service and industry content.
Technical SEO implementation included:
- Language-specific URL and page relationships.
- Hreflang and canonical signals.
- Page metadata and XML sitemaps.
- Structured data and indexing controls.
- Internal linking aligned with the multilingual architecture.
The objective was to give both language versions a consistent website structure and the technical foundations needed for search discovery.
Delivered website · 06
Delivered website
The project resulted in a production WordPress website presenting Metaloobrabotka’s manufacturing capabilities through structured service and industry pages.
The delivered website includes a responsive Elementor interface, coordinated Bulgarian and Romanian versions, technical SEO configurations and enquiry paths.
I continue to maintain the website.